Why Your Business Should Be on Instagram

If your brick-and-mortar business has great name recognition and a loyal following, you can use your in-person time with your customers to help drive traffic to your new online store. Create partnerships with other brands to cross-promote. Find a business with a similar target audience, but a complementary product. That way, each business partner is reaching a whole new yet relevant audience. For example, if you sell outdoor gear, a relevant partnership could be with a brand focused on hiking shoes. You can use photos and videos in your ads, but start small.

Even a business-specific Instagram account needs to have a healthy dose of YOU! But cultivating a presence that’s officially and solely dedicated to your work can also help build your brand, protect your privacy, and grow your business footprint. Many wellness creators consider their personalities to be part of their brands. If this is the case for you, there’s no reason to create two accounts with duplicate content. Let your creativity, philosophy, and energy shine through in a mix of business and non-business images and captions.

While visuals outperform text on both channels, on Instagram it’s downright necessary. Read more about buy instagram followers cheap here. Facebook may be more forgiving of text-based posts like blog articles or novella-length status updates, but with Instagram, if has to look great to perform great. Instagram, though, places more emphasis on discovery and observation, and less on interaction—although ironically their engagement rate is much higher. As you can see by the chart below, Instagram dominates industries like fashion, beauty, interior design, architecture, photography and celebrity news.

Since a lot of people “speed tap” their way through watching Instagram Stories, Taps Backward, Next Story, and Exits are all better indications of how your Stories are performing. For example, you can find out what times of day your Instagram Stories get the most views and then schedule your future stories at those times. Or you can review your analytics to find the optimal number of stories you should be posting each day or week. While Instagram Insights doesn’t include data about your engagement rate, it’s still a very important metric for Instagram marketing. This is the total number of times that your post was liked, saved, or commented on. Just note that Instagram won’t count multiple comments from the same user, which could happen in the case of giveaways where users tend to post multiple times to better their chances.

She supports marketing agencies and small to mid-sized businesses by creating strategically-crafted, goal-oriented content and copy. Make it as easy as possible for them to check you out and follow you. For example, create an Instagram QR code that people can scan to go directly to your profile. If you’re doing direct mail marketing or are putting any sort of paper in the hands of potential followers and customers, take full advantage of the opportunity.

So you could try finding relevant influencers in your niche who would speak on your behalf. If you want to utilize Instagram to sell your products, you have to do it in a creative manner. This means you need to provide prospects valuable, engaging content. When you offer giveaways or discounts, it naturally attracts prospects and encourages them to buy your product or services. If your customers love your products or services, they won’t hesitate to talk about your brand and promote it. To reward such loyal customers, you can give them attractive offers such as a VIP discount or a membership to the top tier of your rewards program.

To complete a transaction, users enter their name, email address, billing info and shipping address. Meta, Instagram’s parent company, will save that data for future transactions. Users can pay via Visa, Mastercard, American Express, Discover and PayPal. The information you glean from Insights can help you optimize your posting schedule, pinpoint your target audience and find out what’s working. Hashtags are an excellent way to help users find content on Instagram.

Not only can you tag specific followers when it makes sense, but you can also tag other brands. This can get more people engaging with your posts and interested in what you do. Since Instagram is a visual forum, use it to show your customers what your business offers.

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