Should You Set Up A TikTok Business Account?

Read more about here. Using TikTok as a business, this platform—as a new channel of communication—represents an endless potential to reach a new audience of predominantly young people. TikTok videos are also a useful tool for promoting any sale you’re running in your Artist Shop. Include key information such as sale prices, promo codes, and any other details your customers would want to know. Then, create a sense of urgency by referencing the sale’s deadline. For example, shop owner Yonson Carbonell included a caption that reads “Grab them while you can” in the video below.

Promote lets creators turn any organic TikTok video into an ad, directly within the app, which can be helpful to start reaching new audiences, build a following, and drive traffic to an external website. TikTok is rolling out a new Promote option, to let business accounts easily turn their organic posts into ads. Make sure that you are able to offer entertaining and engaging content. If you do, then you need to keep in mind that a good TikTok requires time and effort.

Alternatively, users can lean on TikTok to automatically pick their target audience through theAutomaticfeature. If your brand targets a younger demographic, you might want to consider expanding your marketing efforts to TikTok. The key here is to create fun, engaging videos that aren’t overtly promotional. You might even want to try creating your own TikTok challenge to promote your brand.

For example, in 2013 some social media was banned in Turkey after the Taksim Gezi Park protests. Both Twitter and YouTube were temporarily suspended in the country by a court’s decision. A new law, passed by Turkish Parliament, subscribers has granted immunity to Telecommunications Directorate (TİB) personnel. The TİB was also given the authority to block access to specific websites without the need for a court order. Yet TİB’s 2014 blocking of Twitter was ruled by the constitutional court to violate free speech. More recently, in the 2014 Thai coup d’état, the public was explicitly instructed not to ‘share’ or ‘like’ dissenting views on social media or face prison.

TikTok can benefit your brand at every stage of the funnel, from awareness to loyalty and sales. However, as with any social media channel, high-quality content is key. At the end of the day, users are there to be entertained, not to see ads. Just like Snapchat, TikTok allows brands to create their very own face filters and lenses. These are live for 10 days and permit users to add them to their own content. An impressive 64% of users have used face filters before, as they are a creative way to mix up their videos.

It has been the world’s most downloaded mobile app since early 2020. And whereas young audiences are lukewarm about ­Facebook, TikTok has them hooked. Some 44% of its American users are under 25, believes eMarketer, a data company, compared with 16% of Facebook’s. This some-what controversial platform is quickly growing in popularity, especially with everyone stuck at home during COVID lockdowns. Currently, there are over 1 billion monthly active users worldwide, and 100 million alone in the U.S.

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