You can leverage the power of influencer reach in your recruiting efforts, too. LinkedIn’s courses range from hands-on skills to professional development. After completing a course, be sure to share what you learned on your profile to demonstrate your willingness to learn and self-starter attitude.
Unlike other social media where your feed is composed of people you follow, the “For You” feed allows almost anyone to go viral with just one engaging video. Maybe they hope to be a fireman, an astronaut, or a movie star. In our day in age kids dream of becoming social media influencers, and more specifically, Tik Tok influencers. If your ideal gig involves traveling and getting paid to flex about all the fun you’re having online, you’re going to want to hear this.
Other employers raised questions about relying on virality to determine a candidate’s worthiness. Adore Me, a lingerie company, began experimenting with recruiting through TikTok in January. Chloé Chanudet, Adore Me’s chief marketing officer, said she worried about who got the most distribution in the feed. Read more about buy tiktok followers here. The résumés are an effort to help young people “get the bag” and get paid, Kayla Dixon, a marketing manager at TikTok who developed the program, said in a statement.
However, there’s no need to worry or cry like you did watching the first five minutes of Up, as there seems to be two other job postings for the same title, Social Media Content Coordinator, on the Disney Careers site. There is a posting for the Anaheim and Orlando Disney Parks’ locations, so depending on where you’re located, you can apply to one or the other. Of course, if you’re willing to travel for your dream job, you can also apply to both. Would you consider the Disney Parks to be your happy place? Would you also say you love scrolling through your TikTok FYP when you have some downtime? Well, if you said yes to both, your dream job may waiting for you at one of the Disney Parks.
Both Groupon and Uber seeded “mafias” of entrepreneurs who built up local operations for those U.S.-based companies before starting something of their own. Rocket Internet had a lot of LatAm companies in its heyday that have created their own ecosystem. You need 10k followers to quality so the program isn’t for total TikTok beginners, but it’s great for TikTokers who are building their audience and want to start getting paid. Posting more is always better, but there is one exception to the “post every day” rule. If you’re TikToker that makes longer-form content, it’s okay to post 2-3 times per week.
Walters’ social media also linked to her portfolio so employers could view more of her work. Overall, Walters felt the TikTok resume was better suited for her and her career goals. Chris Walker and Megan Bowen started off this week’s Demand Gen Live with recommendations for hosting micro events once it is safe to do so again.
We also dive into how to optimize your pipeline for high intent lead handoffs to sales and answer questions from the best B2B marketers in the game. You have an arsenal of marketing talent inside your organization. The question is, are you encouraging them to build their brand, or are you suppressing them? I’m talking about personal brands on LinkedIn and most companies are doing the latter.
Before you decide to add an advocacy program on LinkedIn, or any other organic marketing strategy, go back into where you are spending your money and see where it can be cut or reallocated to work better. In this episode, Chris talks about how to evaluate what’s working, what isn’t, and how to move forward. Events in 2022 play a totally different role than they did even a few years ago. Gone are the days of having to spend huge chunks of your marketing budget to build trade show booths that generate little return and sponsoring overpriced industry events. Your audience is digital and your event strategy needs to be aligned closely with your digital goals. In this episode, Chris talks about how you can use in-person micro-events to create amazing experiences, all while fueling your larger digital growth.